Make no mistake, here at Objective 1 we know our stuff when it comes to social marketing – we’ve got the case studies and glowing client testimonials to prove it. But when it comes to social, we’re not interested in churning out the latest sound bites and platitudes. Instead, we prefer to get straight to the heart of the matter by talking frankly about what we can do to make social media a profitable space for you, one that provides a return on your investment and increases brand loyalty.
That’s not to say that social media can be boiled down to a simple metric based on ROI. While it’s possible and indeed advisable to calculate the revenue that your social channels generate, it’s important to take a broader view. Some benefits, such as as goodwill, increased brand visibility and improved customer service are hard to quantify, yet these are all valuable assets.
There’s a lot we can do to help you make more of an impact on social media including increasing engagement and growing your number of followers. Some of this stuff, like optimising header images and bios and identifying the best times of day to post content are simple fixes. There are other facets of social marketing that require more thought however and which take longer to yield fruit. If we had to use an analogy here, we’d liken social media to maintaining a garden. After planting a load of bulbs, adding fertiliser and watering that space, you might not notice much of a difference. Come spring however, when the flowers start blossoming and new shoots are pushing through, you’ll be amazed at the growth. Be patient and the results will come.
The social marketing strategy we’ll devise will depend on your business type (B2B or B2C), sector, size and goals. While some brands are simply looking to grow their follower counts on Facebook and elsewhere to benefit from the enhanced social proof this provides, others might be looking to target a specific demographic. There are various ways in which we can help you achieve that, whether it’s devising highly shareable content for LinkedIn, running a lead generation campaign on Facebook or helping you dream up video that will go down a storm on Twitter and Insta.
It’s nice to reach the stage where you have a respectable number of social followers and your posts are enjoying strong engagement, but that’s only the beginning. The ultimate goal is to make those numbers start working for you by harnessing the power of these platforms to drive traffic to your site and generate sales. Using some clever tools we’ve got at our disposal, we can provide valuable insights into your current followers and can propose effective ways of attracting new followers who meet your ideal buyer type. We can also show you ways to schedule a steady stream of content that will populate your social channels and can help you establish social backlinks too.
If you’re going to do social media – and for any digital business that’s pretty much a given – you need to do it right. The only thing worse than having no social media presence is having one that resembles a proverbial abandoned gold mining town. You need to be attracting new followers, publishing regular content and engaging with a good portion of these followers. At Objective 1, we can help you do all that by creating a bespoke social marketing strategy that will pay dividends, improving your social presence, boosting your site traffic and raising your revenue.